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Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten idea. ...

When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to help your company. ...

Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks. ...

Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics. ...

For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. ...

Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs. ...

If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens. ...

Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. ...

Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. ...

Get ready people. Real-time bidding works a great deal better than old school display. ...